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“ROX 01 embodies Eastern craftsmanship fused with global intelligence, shaping a bold yet refined character rooted in Chinese aesthetics. With its all-round capabilities, it leads a new era of high-end SUVs.”

As the flagship creation of a Chinese new-energy brand, ROX 01 stands out in the global premium SUV market through its exceptional design, powerful performance, and exclusive user experience. It precisely caters to elite users who pursue both sophistication and strength—delivering prestige, capability, and versatility across every driving scenario. It is the perfect balance of luxury and functionality.

• Stylish Design: A Distinctive Expression of Luxury

ROX 01’s design reflects a deep understanding of high-end users’ pursuit of ritual, exclusivity, and presence.
The bold, architectural body lines are paired with signature color palettes and metal-accented details, creating an understated yet commanding aura. Inside, the cabin is crafted with premium materials, refined textures, and meticulous hand stitching. Bespoke design elements further elevate the sense of exclusivity.
This unique design language blends practicality with opulence, fulfilling the desire for identity while delivering both visual and tactile indulgence.

• All-Round Performance: Power to Conquer Every Terrain

Powered by an advanced plug-in hybrid system, ROX 01 achieves breakthroughs in both performance and efficiency.
The strong powertrain delivers sports-car-level acceleration, while the intelligent AWD system and high-performance suspension ensure stability and confidence across complex terrain—equally adept at off-road exploration and urban commuting.
Its long combined driving range and outstanding energy efficiency eliminate range anxiety entirely, enabling carefree long-distance travel while balancing driving pleasure with everyday practicality.

• Exclusive Experience: A Smart Cockpit Tailored to Every Journey

ROX 01 is designed around user-centric intelligence, offering a seamless smart cabin experience for every scenario.
It features a multilingual intelligent interaction system—including Arabic—ensuring accurate and natural command responses. The climate-control system, optimized for extreme weather, maintains ideal comfort at all times.
A spacious, flexible cabin layout combined with premium seating provides versatility for business travel, family journeys, or moments of solitude. Thoughtful ergonomic touches ensure that every trip becomes a personalized luxury experience.

• Global Perspective: Redefining the Standard for Premium Mobility

ROX 01 is built upon deep insights into the expectations of global premium users.
It not only delivers technological breakthroughs but also elevates the user experience to new heights—meeting the demands for luxury craftsmanship while delivering all-terrain capability and multi-scenario adaptability.
Today, this SUV—merging Eastern ingenuity with global aesthetics—steps confidently onto the world stage, offering a refined mobility solution that exceeds expectations and reshapes the benchmark for high-end SUVs.